Session: Enterprise vs. Open Source Marketing: When to do what!
At Open Source 101, I spoke about The Mystical Nature of Open Source Marketing[1] and the fundamental differences between traditional B2B (business-to-business) marketing approaches and open source marketing approaches. This generated a great deal of discussion at the event regarding the importance of the approaches one must take for their open source projects and when to consider commercializing their marketing efforts.
At All Things Open, I will expand on this talk and focus on when to take the which approach. In this talk, I will elaborate on specific pathways that are pertinent for the phase of a project or a company. The audience will takeaway the guides and outlines of this marketing journey and build a marketing plan to help them succeed.
[1] https://opensource101.com/sessions/the-mystical-nature-of-open-source-marketing/
