Session: Becoming a More Persuasive Open-Source Contributor or Developer Advocate
Being able to persuade and influence are must-have skills for anyone who wishes to excel as an open-source contributor or as a developer advocate. In this talk, Brad introduces a social psychology based approach for becoming a more persuasive and influential open-source contributor or developer advocate. He begins by introducing the proven psychological principles for persuasion and influence that have been identified by the research of Professor Robert Cialdini, the world’s expert on the topics of persuasion and influence. The psychological principles introduced by Brad include reciprocity, authority, scarcity, trust, social proof, and liking. Next, Brad shows how these psychological principles can be adapted in different ways to both the roles of being an influential open-source contributor and also to being an effective developer advocate. Brad then shows how these psychological principles can be used to address the difficult issue of creating metrics for measuring the efficacy and impact of developer advocates. Finally, Brad concludes by illustrating how the psychological principles presented can be utilized by developer advocates to obtain the respect and attention from sales teams they typically need to collaborate with in order to be successful.
